Ready for Rock Star Content?
I work with businesses to engage their audience and build a community of loyal fans. A distinct voice and consistent content is what separates the rock stars from the cover bands, and I’m here for the divas!
Copy is how customers and clients get to know you. Just like in any relationship, communication is key. Building trust, authority, and loyalty all starts with a conversation.
Consumers are savvy. They are bombarded with advertising and sales campaigns. The businesses that stand out are the ones that offer more than the sale. Your audience wants to be part of a lifestyle, to hear your story, and to feel connected to something bigger than themselves. They happily support companies that provide value. Your value comes across in every touch point you have, whether it’s an email newsletter, a blog or social post, or product packaging.
Those interactions are what create a conversation between you and your audience. What message are you sending them? What kind of relationship are you building?
"Laurel's work is brilliant and never failed to exceed my expectations. Her writing is thoughtful, clear, connects with the reader, and rounds out to an 'Aha' moment every time. "- Jeanne Castillo, Managing Editor, DPlife
Because a bunch of words don’t mean anything without a targeted strategy!
Companies that blog 0-4 times per month get almost 3.5 times the traffic, it’s one of the best ways to build trust and authority (not to mention all the SEO benefits).
Hello, CEO, are you busy? Writing directly to your customers is a wonderful way to connect, but not everyone has the time or aptitude. I find your unique voice and make it shine, and you get all the glory.
Editorial and Consulting
Working with other writers is one of my favorite things. When you have lots of writers contributing, it can be hard to retain that consistency in brand voice. I work to create a style guide, provide support and editorial guidance for writers, and make sure every post is up to brand standards.